Making New Friends

Videos

Wayne Hemingway, founder of Red or Dead, Dan Martin, editor of businesszone.co.uk, and Caragh McKenna, from The Search Agency, share their tips.

Creating an Online Profile

Making sure you have a good online profile is vital if you want to do good business.

Once you have your website up and running, you may like to start thinking about directing traffic to it through online advertising.

To Read More Download PDF(1,230kb)

Pay Per Click (PPC) advertising is a great method to make your site visible in the search engines and to start generating traffic to your site.

To Read More Download PDF(1,000kb)

Grab attention with your headline.
Have a call to action that is too good to turn down. Do you have a special offer on, or do you do something like next day delivery which is above and beyond other businesses in your sector?
Use eye catching images that complement your copy and your brand.
Be targeted. Think about who you’re targeting the advertising at and design the banner with them in mind.
Consider the background colour of the website it will be shown on. If it’s a white website, a coloured banner will ‘pop out
Make it easy to contact you.

* - Hitwise UK data for the 4 weeks ending 7 Nov 09. Results shown are based on past research and are no guarantee of future behaviour.