What is web analytics?

Web analytics defined and the different tools you can use to get started.

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Why are web analytics important?

Web analytics can help you understand how your website is being used and how visitors find you.

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Videos

What I’ve learned about building a successful business.

What I’ve learned about building a successful business.

Luke Johnson - Former Channel 4 and Pizza Express chairman

Features of a great website

  1. Think about adding analytics to your website before you start building your site. Any good web designer will be able to advise you.
  2. Web analytics is an ongoing exercise. Try to look at your data at least once a month if not once a week.
  3. Define what metrics are key to your websites success and measure these areas.
  4. Share the insights with your wider team - with insight comes ideas!
  5. Be aware that web analytics still requires human interpretation. To make sure the data is being interpreted right, hire the help of an expert.

* - Based on data collected in 2009. Source: Office for National Statistics