Videos

Marketing Masterclass

Marketing Masterclass

Gerald Ratner

Online Jargon Buster

Online Jargon Buster

Ben Gibson - The Search Agency

Find and Win New Customers Online

Matthew Bottomley, Director Usage Products, Yell UK, shares expert marketing advice to entrepreneurs in a Q and A on how to successfully find and win new customers online.

To Read More Download PDF(1,650kb)

How to Get Hold of New Customers

If you're advertising in the wrong place, you're wasting money. So you need to find out where people look for a business like yours.

To Read More Download PDF(1,070kb)

Hints and Tips

  1. Familiarise yourself with how your industry is represented on the Internet; ask customers, suppliers and other contacts how they are using it; look at their and your competitors’ websites.
  2. Lead people to your site by linking to or advertising on other websites.
  3. Continually review the effectiveness of your online activities; keep up to date with new technologies and opportunities.
  4. Use email to stay in touch with customers
  5. Try using pay-per-click ads to move up the Google™ rankings

* - UKOM/Nielsen NetRatings, in August 2010
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