What information needs to be on your business website

When you're creating your business website, you'll need to think carefully about your content - the information you want to include. Read up on the basics here.

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Writing engaging content to attract new customers

With competition only a click away, your online marketing strategy needs to look at what you can do to get your customers more engaged.

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Getting the right people on board

Web design, content management and website optimisation should all work together as part of your online marketing strategy.

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Videos

Why your business needs an online video

Why your business needs an online video

Hints and Tips

  1. Make sure that the words you use online are as close as possible to the ones that customers use to search.
  2. Describe your business thoroughly and accurately so it’s easier for search engines to pick you out, and place you further up the search results.
  3. Make sure you include your business details everywhere you showcase your business online – on your website and online with Yell (this can help the search engines rank you higher, too). Learn how to optimise your Yell online listing here or watch a video here.
  4. To make sure your business continues to be easy to find and easy to choose, it’s a good idea to update your online information regularly. Google™, for example, gives sites with more recently updated information a higher search engine ranking.
  5. In short, try and include all the information and content that will make you stand out from the crowd and encourage people to get in touch.

† - Office of National Statistics, as cited by eMarketer, Sept 2010
* - CISCO (Global study) 2010