How to write a marketing plan

A marketing plan is the backbones to any successful business. Here’s what you should be looking at.

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Increase profits by understanding your customers

Having a customer strategy is simply good customer service amplified. But how can it increase profits?

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Videos

Building a successful business

Building a successful business

Gerald Ratner, CEO of Gerald Online

How to build brand loyalty

How to build brand loyalty

James Averdieck - Founder & MC GüChocolate Puds

Hints and Tips

  1. Check your main competitor’s websites regularly.
  2. Remember to sign up to any newsletter they offer.
  3. Search blogs and forums to see if they are mentioned and what their customers are saying about them
  4. See what your competitor offers are and then work out how you can compete
  5. See how you can differentiate yourself in the marketplace. What makes you stand out from the rest?

* - Target Group Index © BMRB 2009